- Order number: A10004
'In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganized and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business.' - Jennifer Lane Lee, University of Liverpool, UK
'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business' - David Sunderland, University of Greenwich, UK
This bestselling textbook tackles these and many other challenges head on. Combining a clear, thorough introduction to the business environment with a uniquely global perspective, The Global Business Environment covers all you need to know about the rapidly changing context in which businesses operate.
From the Back Cover
How are the emerging economies of China and India affecting the global business environment?
What impact has the global financial crisis had on the way businesses operate?
How should business leaders in the age of the multinational enterprise approach their social and ethical responsibilities?
Case studies: Over 30 case studies invite you to explore how a diverse range of businesses, industries, governments and individuals are meeting the challenges of the contemporary business environment
Spotlight on emerging economies: Provides insight into the emerging economies of Brazil, Russia, India and China, and their place in the global economy
Meet the CEO: Your chance to learn about some of the most influential business leaders in the world, from the CEO of multinational Unilever to the chairman of Mitsubishi
Critical thinking: Recurring themes and critical thinking boxes in every chapter encourage debate on key issues from the globalization of industries to environmental sustainability, developing skills that will take you far beyond your business degree
Enriched by Janet Morrison's characteristically clear, authoritative writing style and an unrivalled range of learning tools, The Global Business Environment is an invaluable resource for students at any stage of their business lives.
Janet Morrison was Senior Lecturer in Strategic and International Management at the Sunderland University Business School, UK. She is also the author of International Business, published by Palgrave Macmillan.
About the Author
Janet Morisson, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management. She is the author of the textbook International Business, published by Palgrave Macmillan in 2009.